Viacom Screens Loops
Viacom, one of the biggest companies in the tv and film industry, contacted us to create 8 animated loops to play on the entrance hall of the company's offices in order to celebrate the start of Spring in New York.
The 8 loops are totally different from one another and are made from a blend between 2d illustrations and pictures of characteristic places in the city. The idea is to show you what we all want to do when the most charming season comes to the city: take a bike ride, go out on the lake with a new love, enjoy a bohemian afternoon on the subway, drink coffee and read a book in the middle of the day wihout being cold, have a picnic at Central Park, or even play with your boat at the lake.
Enjoy the Spring, New Yorkers!
The 8 loops are totally different from one another and are made from a blend between 2d illustrations and pictures of characteristic places in the city. The idea is to show you what we all want to do when the most charming season comes to the city: take a bike ride, go out on the lake with a new love, enjoy a bohemian afternoon on the subway, drink coffee and read a book in the middle of the day wihout being cold, have a picnic at Central Park, or even play with your boat at the lake.
Enjoy the Spring, New Yorkers!
Credits
Directed by: Plenty
Creative Direction: Pablo Alfieri
Art & Motion Director: Elda Broglio
Executive Producer: Inés Palmas
Producer: Clara Etcheverry
Directed by: Plenty
Creative Direction: Pablo Alfieri
Art & Motion Director: Elda Broglio
Executive Producer: Inés Palmas
Producer: Clara Etcheverry
TRAIN
Illustration, Character Design & Cell Animation: Mau Lencinas
Compositing: Edgardo López Osornio
BIKE
Illustration & Character Design: Pablo Alfieri & Mau Lencinas
Animation: Juan Casal
Compositing: Mariano Farías & Matías Mastrogiano
GROCERY
Illustration & Character Design: Elda Broglio
Animation: Ezequiel Torres
Compositing: Mariano Farías & Matías Mastrogiano
ROWING
Illustration & Character Design: Carolina Carballo
Animation: Carmen Angelillo
Compositing: Edgardo López Osornio
LAKE
Illustration & Character Design: Mau Lencinas
Animation: Patricio Molina
Compositing: Edgardo López Osornio
PICNIC
Illustration & Character Design: Mau Lencinas
Animation: Pato Molina
Compositing: Edgardo López Osornio
COFFEE
Illustration & Character Design: Elda Broglio
Animation: Sergio "Kechu" Slepczuk
Compositing: Edgardo López Osornio
Illustration & Character Design: Elda Broglio
Animation: Sergio "Kechu" Slepczuk
Compositing: Edgardo López Osornio
WINDOW
Illustration & Character Design: Elda Broglio
Animation: Luis Suárez
Compositing: Edgardo López Osornio
Year: 2015
Illustration & Character Design: Elda Broglio
Animation: Luis Suárez
Compositing: Edgardo López Osornio
Year: 2015
Client: Viacom
SVP Brand Strategy & Creative: Cheryl Family
Executive Producer: Matt Herron
Director, Screen Content: Matt Hanson
Supervising Sound Editor: Andrew Pomeroy
Sound Designer: David Nazario
Creative director: Matt Hanson
SVP Brand Strategy & Creative: Cheryl Family
Executive Producer: Matt Herron
Director, Screen Content: Matt Hanson
Supervising Sound Editor: Andrew Pomeroy
Sound Designer: David Nazario
Creative director: Matt Hanson
